Stadium Australia has been renamed Accor Stadium after the hotel group won naming rights for Sydney Olympic Park’s famous venue.
Accor Pacific chief executive officer Simon McGrath said that it was a natural partnership for Accor, expanding on its promise to give customers memorable experiences beyond their hotel stay.
“Accor is dedicated to creating incredible customer experiences, and Accor Stadium firmly aligns with this vision,” McGrath said.
“We are immensely proud of this partnership, which is an investment in limitless experiences that bring people together, from world-class concerts, to sporting and family events.
“This commitment also expresses our support for tourism, hospitality, events and travel, which play a vital role in our culture.”
The stadium will soon feature one of the world’s largest LED video screens at 1,200 square metres, which will be one of many new developments that will enhance the audience experiences.
Additionally, Accor Stadium will complement the hotel group’s loyalty program, ALL-Accor Live Limitless, which offers members world-class experiences beyond hotels.
ALL members will have the ability to redeem their reward points for tickets to sporting matches and entertainment and will receive exclusive invitations to redeem points for Limitless Experiences, which include access to the ALL private luxury suite with some of the best views of the field.
“We will offer members exclusive money-can’t-buy-experiences across Accor Stadium’s events program,” McGrath said.
“Together, with our four hotels in Sydney Olympic Park with the Pullman, Novotel and ibis brands, and with the launch of Accor Stadium, the precinct will enable people to enjoy the best in hospitality and live entertainment.”
The iconic stadium is one of New South Wales’ most exciting and diverse entertainment venues and was the centrepiece of the Sydney 2000 Olympic and Paralympic Games. It has the capacity to hold concerts for 100,00 spectators and more than 80,000 people for seated sporting events, and has hosted some of the world’s biggest names in entertainment and sporting events.