Etihad enhances Economy Class

Etihad Airways' new 'Inspired Service' concept in Economy Class is continuing to receive rave reviews, following the completion of the product's roll-out across the Middle East airline's network.

Etihad Airways’ new ‘Inspired Service’ concept in Economy Class is continuing to receive rave reviews, following the completion of the product’s roll-out across the Middle East airline’s network.

New product: Etihad’s Economy Class

The implementation of Etihad’s Coral Economy ‘Inspired Service’ follows the successful roll-out of the innovative service concept in the airline’s premium cabins and as a ground service concept at its Abu Dhabi hub and in key airports across the airline’s global destination network.

‘Inspired Service’ provides the airline’s Economy class customers with a more tailored experience, including: a greater choice of food and beverage, including menus of up to three courses, with hot desserts and café-style hot and cold beverages; a more personal style of service from cabin crew members; larger, high-comfort pillows to assist with rest and relaxation; and travel packs with comfort items for guests travelling on an overnight flight.

“Since we commenced the roll-out of ‘Inspired Service’ in Coral Economy class in October last year, the feedback has been overwhelmingly positive,” said Etihad Airways’ Chief Commercial Officer, Peter Baumgartner.

“When we defined the ‘Inspired Service’ philosophy and designed the service delivery concepts, we listened to what our customers across all cabin classes looked for in-flight and on the ground, such as a more personalised service tailored to individual requirements, which is why this was such an important element to get right,” he said.

Etihad flies from Sydney 11 times per week, from Melbourne seven times per week, and from Brisbane three times per week. For bookings call 1800 998 995 or visit

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