Sydney Showground is gearing up for a big 2021, as planning gets underway for a number of major events and exhibitions.
Kick-starting the year with the Big Bash League season, Sydney Showground will then play host to Australia’s largest pop culture convention, Oz Comic-Con, in a new pop-up format.
Sydney Showground is working alongside Expertise Events to deliver Oz Comic-Con Pop-Up, which will see a shift in focus to guest experiences and activities, with various workshops, cosplay competitions and presentations on offer.
The event will run in 3.5-hour sessions to allow more pop culture fans to attend.
Expertise Events managing director Gary Fitz-Roy said he is excited to look to the future of events and to work with venues such as Sydney Showground on new event formats.
“With so many events cancelling or reducing in size, more space and opportunities for new events have emerged, and as event organisers, we have the chance to bring communities together again and use these changes to create wonderful and unique personal experiences by partnering with venues that share the same beliefs and vision for the future,” he said.
Fitz-Roy said the decision to launch the event at Sydney Showground was a no-brainer, due to its mix of indoor and outdoor space, accessibility and team.
“The concept of the Oz Comic-Con Pop-Up is a refocus on the pop-culture community and a coming-together after such a long brea,” he said.
“So when choosing the venue we wanted that sense of hope to be reflected in the event, and not only did Sydney Showground meet our vision but exceeded it, providing the solutions-based mentality and can-do attitude that is required when bringing a new and innovative concept to life.”
Sydney Showground head of sales Andrew Roberts said the venue is looking forward to hosting the Oz Comic-Con Pop-up in 2021.
“After such a the difficult year it is refreshing to see event organisers finding unique and creative ways to bring people together again and celebrate communities like the OCC Pop Up,” he said.
“Throughout the year I expect we will see a shift in requirements when it comes to running events and a need for larger venues like Sydney Showground which can accommodate the extra space and offer proximity to public transport in combination with easy parking.
“The event industry still has a long way to go, but it is a creative industry filled with possibility, and I look forward to working with all our clients to see what unique concepts 2021 will bring to the event space.”