By Gwen OToole

Qantas has launched a mobile version of the airline’s website built especially for the new Apple iPhone 3G.

The application will eventually allow customers to organise their travels entirely using the iPhone by booking flights and fares, selecting seats and checking in via their phones. 



Qantas chief information officer, Jamila Gordon, said Qantas was the third airline in the world and the first in the Southern Hemisphere to introduce the initiative.

“Qantas is the only airline to incorporate an accessibility function that works like the phone itself – using its touch interface, rather than offering services through a website link,” she said.

Gordon said the current features available on the phone for both Qantas and Jetstar would be expanded over time to include a comprehensive range of services.

In addition to accessing timetable information, users would also be able to access a whole range of other features, including lounge locations and airport services. 


“Qantas will soon be offering its customers the same services available on the iPhone on other mobile devices, such as Blackberry and smart phones”, she said.

“These technological enhancements are part of Qantas’s broader mobile strategy, giving customers access to information and services via portable devices.”