What is your data telling you about your event? Do you know what your attendees want to see/learn/buy? Do you know what keeps them awake at night?
Big data will continue to grow. Terabytes are old news; now it’s petabytes, zettabytes, and beyond. But how can you get maximum value from your rapidly-expanding data?
Big data can help organisers make better decisions about the future of their events. The educational content, attendee product interests, and even the time & date combination of the event can optimize attendee behaviour. Identifying and delivering the right content and products at the right time, to the right people can revitalise your event.
Info Salons untangles your event data for you and provides you with a graphical online tool that helps you understand the patterns and detect the trends that are going on within your event. Info Salons Advanced Level Business Intelligence (BI) tool allows you to filter data and compare categories with a simple click.
Info Salons’ BI dashboards are customised specifically to your event and lets you combine all your registration data sources – then gives you instant answers to all your questions. There’s no limit to the questions you can ask and because the information is online, there’s no waiting for old-fashioned static reports.
By providing your exhibitors with an Info Tracker or Tracker App, we can even give you a “heat map” of buyer activity on your show floor.
Let us give you a demonstration of how our BI visualization tools can help you sift through your event data and see it with new eyes. Email isa@infosalons.com.au with an appointment request.
