Despite talk of the power of “Swiftonomics”, it’s business events delivering the equivalent of 3600 Taylor Swift tours to the Australian economy each year, writes Australian Business Events Association CEO Melissa Brown.
31 October, 2024Thousands of business professionals converged on Melbourne in February for the 2024 Asia Pacific Incentives and Meetings Event (AIME), with the trade show heralded as one of the biggest and best in its 31-year history.
10 April, 2024The perfect storm of concert events and sport in Sydney has seen Accor achieve record levels of hotel bookings during the weekend of 23-25 February, 2024.
27 February, 2024End of content
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