Julia Swanson Archives

Melbourne’s business events scene booming with nearly $1b booked

Business events from around the world are choosing to come to Victoria, with Melbourne celebrating ‘mega May’ of events.

4 July, 2023

Introducing the Australian Business Events Association’s board of directors

The business events industry’s newly established association has unveiled its leaders and its logo, ahead of an official launch on 3 July.

25 May, 2023

Rotary International Convention expected to bring in $91m

With less than four weeks to go, excitement is building in Melbourne as the city prepares to welcome more than 14,000 delegates from around the world.

3 May, 2023

Melbourne cements reputation as top global city for medical conferences

Having secured a whopping 48 conferences in the medical and healthcare sectors for the next five years, the city is in high demand.

26 April, 2023

AIME 2023 anticipates $200 million in business

With post-show insights revealing a high satisfaction rate amongst both exhibitors and visitors, event director Silke Calder says excitement is already building for AIME 2024.

29 March, 2023

MCB launches second edition Melbourne e-Guide

Featuring easy-to-read layout and accessible design, the e-Guide highlights the city’s capabilities for business events with plenty of useful information and inspiration.

21 March, 2023

AIME’s 30th anniversary event kicks off

Marking its 30-year legacy with a spectacular launch party, AIME has welcomed delegates from 25 countries who will turn the event’s showfloor into a hive of activity over the next two days.

13 February, 2023

AIME announces return to MCEC for 30th anniversary

The flagship trade event for the meetings and event industry in the Asia Pacific region will take place 13 – 15 February 2023.

6 October, 2022

Melbourne on show at IMEX 2022

Demand for business events in Australia’s events capital has bounced back, as MCB and MCEC present the city to more than 5,000 global decision-makers at Europe’s largest business events trade show.

2 June, 2022

Choose your own adventure with MCB’s Ready. Set. Melbourne

Digital savvy MCB continues to push the frontiers of destination marketing and events planning with the launch of its new interactive destination video planning tool.

2 May, 2022

Melbourne cements reputation as Australia’s event capital after AIME success

With a raft of new MICE product and a busy calendar of events ahead, MCB CEO Julia Swanson shares her optimism for Melbourne’s business events scene as confidence and momentum continue to build.

29 March, 2022

What’s new in Melbourne for 2022

A prime destination for delegates and event planners, Melbourne is ever-evolving to provide an array of new reasons to host business events in the city.

23 March, 2022