Reed Travel Exhibitions, organisers of the Asia-Pacific Incentives and Meetings Expo (AIME), has appointed Zadro as the PR agency.

Zadro managing director Felicity Zadro said, “AIME is the pinnacle gathering of the events industry and represents an innovative and inspiring community of like-minded people. The new communications and PR strategy that is being implemented in the lead up to the 2016 show is crucial to the ongoing strength of the industry and opens the door for inspiration to abound all year round.

“Zadro has been a dedicated member of the business events industry for many years, working through our clients, and the associations we support. We are proud to be now working with the two major stakeholders in AIME, the organisers Reed Travel Exhibitions, and the Melbourne Convention Bureau, the owners of the show,” she said.

Reed Travel Exhibitions ibtm events portfolio director Sallie Coventry said, “As a leader in the business events industry and an award-winning integrated agency, we are delighted to have Zadro leading our media engagement and public relations program in the lead up to, and throughout, AIME 2016. Zadro is well positioned to contribute greatly to the continued success of the show in 2016.”