UK-based shoe brand Jimmy Choo set a precedent when it hosted its first electronic AGM.

The AGM registrar, Equiniti, used a Lumi app that allowed shareholders to ask questions and vote on resolutions for the Jimmy Choo PLC AGM directly.

Once downloaded onto smartphones, tablets or accessible via PC browser, with access protected by a secure authentication process, shareholders could access AGM presentation slides and engage in an active approach to voting which was both flexible and legally robust.

Jimmy Choo PLC chairman Peter Harf said, “We are very pleased with the outcome of this process, which achieved its aim of broadening shareholder access to our AGM in the most convenient way possible. This was in good part due to our technology partner’s innovative approach to modernising the traditional AGM.”

Lumi Australasia’s managing director Oliver Bampfield said, “AGMs are mandatory events, and these days it’s simply not feasible to expect shareholders and institutional investors to travel to attend an AGM every year. The Jimmy Choo PLC electronic AGM in the UK sets the precedent of what is possible with this technology for companies around the world.

“Our AGM Mobile platform is a reliable and secure technology that’s offered in nine countries including Australia, Hong Kong, the US and UK. It facilitates easy registration, secure polls and faster scheme, remuneration and spill resolutions, plus ASX letters, attendance lists and voting reports are automated, making completing necessary paperwork much faster,” he said.