Goldwell’s 2013 ‘Beautify’ collection launched at Simmer on the Bay earlier this month with theming by event stylists Funktionality.

Using the industrial warehouse range of palette seating, oil barrel tables lit from within, and milk crate ottomans,  Funktionality refined raw objects and used contrasting textures. Architecturally styled tyre coffee tables and vintage ladders were adorned with fairy lights and wool, bringing to life the rustic beauty within odds and ends.

Pillars were decorated with knitted graffiti and a flower gobo palette wall attracted guests to the Colourzoom competition photo display. The stage was embellished with a graffiti-styled fascia and the lectern decorated with a unique wool stitched pattern, injecting colour to otherwise ordinary objects. This custom built, eco-friendly and recycled set up also saw the bare venue brought to life with floral artistry, hanging ferns and decorative vines hanging like street art.

The design was complemented with entertainment by Martini Club, performers serving candy floss and Simmer on the Bay’s location and catering.