In a great example of product innovation, McDonald's Martin Place has just launched a customisable gourmet burger menu called 'Create Your Taste' and table service experience.
In a great example of product innovation, McDonald’s Martin Place has just launched a customisable gourmet burger menu called ‘Create Your Taste’ and table service experience.
Tapping into technology to enhance customer experience, guests are able to use digital kiosks to build their own burgers from scratch, choosing from over 30 ingredients including chilli jam, guacamole, grilled mushrooms, brioche buns and Colby Jack cheese.
