Melbourne-born catering and event business Peter Rowland has unveiled its new-look branding, marking the brand’s launch into Sydney.
Complete with a new logo, website and YouTube cooking series, the new branding honours the brand’s 57-year history and welcomes a fresh era as the business prepares to roll out nationally.
Commenting on the brand’s new look, Peter Rowland CEO Emma Yee said the company’s intention is to “set the benchmark for the hospitality business of the future”.
“It’s a transformative time for food and hospitality in Australia as access to ideas and resources becomes truly global,” she said.
“Our new brand identity sharpens the focus around our brand DNA and signifies a fresh new direction for our business.”
role in the new brand
The new website is designed with the user in mind with a focus on simple navigation and layout.
The site incorporates a new food and entertaining blog called Toast and sells a selection of Peter Rowland catering items for delivery direct to offices and homes.
Peter Rowland is also set to release a YouTube cooking series starring a team of lovable Melbourne nonnas, yia yias and po pos.
The five-part cooking tutorial series will feature a team of real-life grandmothers who will share the secrets of some of their most cherished family recipes.
“As the Peter Rowland business rolls out nationally, Nonnas of Melbourne gives us an opportunity to celebrate the brand’s important place in food history and the Melbourne cultural landscape,” said Yee.
