A new look and a new road, one of Sydney’s leading event companies, Sense Event Group, has launched their brand new website.

The site is now live, showcasing a new attitude and philosophy that has been developed and embraced by directors, Anthony Halprin and Mark Bennedick.

“Our new mantra is re-thinking events,”  said Halprin. “We want to shake things up and incorporate new and cutting edge practices to ensure our clients get the best results.”

These new practices include integrating the digital and online world, an area that is beginning to boom in the events industry worldwide.

“We’re excited about the launch of our new website. Digital media and hybrid event technology are changing the way people experience events,” said Mark Bennedick.

“Today it’s all about extending the life of an event, reaching wider audiences and providing more interactive experiences and of course, a better return on investment.”

With a combined 25 years of industry experience, the pair established Sense Event Group in 2007. Both Halprin and Bennedick say that progressive ideas are what have given them a leading edge in the competitive event world.

“The new website will be our calling card, the point of contact for our clients, both new and existing, to help them understand the opportunities that events can create,” said Halprin.

To celebrate, Sense Event Group, will be giving away and iPad 2 + $50 worth of apps. To be in the running visit the ‘connect’ section on the site and find the link.

Competition opens on 6 September 2011 and closes Sunday 25 September 2011. The winner will be announced on Sense Event Group’s Facebook page on Monday 26 September 2011.