By Ian Neubauer
Langham Hotels International (LHI) has appointed Brett Butcher, the former general manager of its Hong Kong property, to the position of CEO.
LHI chairman Dr K S Lo said Butcher would lead LHI in focussing on an expanding portfolio of properties that will see the group operate more than 30 hotels within the next five years
“Brett has been with LHI for seven years helping to steer the Langham brands to their current level of recognition and success,” he said.
“He has blended innovative marketing with world-class brand management and operational excellence through total quality management. In his new role as CEO, Brett’s responsibilities will be broadened to include driving the company’s overall direction and strategies engaged on quality and sustainable growth.”
Langham Hotels New CEO Brett Butcher
Butcher will also take charge of building on LHI’s culture of innovation and continuous improvement.
“My goal is ensure The Langham’s 140 year history of enchantment and romance develops and continues to position our Hotel portfolio as global icons of hospitality,” Butcher said. “We have a duty of guardianship with these incredible hotels and my role is inspiring our talented colleagues to evolve and strengthen our service by knowing our guests intimately and building great memories.
“By focussing our strategy on Total Quality Management and marketing excellence, we have an incredible opportunity to reinforce our brands as aspirational luxury household names,” he added.
Butcher’s experience spans 30 years, covering roles in Asia and the Pacific, to the US. He has held senior executive hospitality management positions with various hotel groups, overseeing operations, sales and marketing, and hotel development roles.
For the past seven years, he has held several senior roles within LHI, including senior vice president – sales and marketing, senior vice president – brands, as well as senior vice president – Langham place operations.
He was also the managing director of Langham Place, Mongkok, Hong Kong overseeing the opening and initial operation of the property.
