Jobla, the industry niche-specific job site is surging ahead with growing numbers this year locating passive job seekers by the thousands.

It is widely recognised that some of the industry’s top talent lies in passive jobs seekers, individuals who are typically hard to reach as they aren’t actively using online job resources, rather finding new roles through networking and word of mouth. These individuals can often leave the market before potentially interested parties even know they were looking.

Through The Intermedia Group’s (TIG) B2B websites, eNewsletters and social media profiles, highly targeted employment opportunities are being showcased to some of Australia’s most experienced, desirable and hard to reach job seekers.

Since launching late last year, jobla, The Intermedia Group’s niche job site, has hosted more than 28,000 visitors and 110,000 page views. The site now boasts an average of 13,000 employment opportunity advertisements and claims more than 38,000 visits, indicating 26 per cent of jobla’s traffic comprises return users.

“Twenty-six per cent return users translates into approximately 9,500 professionals who regularly visit jobla to view employment opportunities within their industry,” said general manager, recruitment services, Paul Humberstone. “This is an impressive statistic, considering the majority of our target audience are passive, mid to senior level job seekers.”

“One of the crucial success factors when launching any commercial website, particularly one within the highly competitive job board market, is rapid and significant traffic growth,” said Humberstone.

With an online audience reach of over one million across various vertical markets and more than 95 access points throughout the network, jobla’s success can be attributed to its reach.

jobla currently lists over 250 hospitality jobs being showcased directly to a monthly audience of over 29,000 industry professionals via websites such as SpiceNews, The Shout, and Hotel Management.