Eventbrite, the world’s largest self–service ticketing and registration platform, today announced its integration with everydayhero™, a Blackbaud, Inc. company and innovative fundraising platform, empowering nonprofits with peer-to-peer fundraising opportunities.

everydayhero’s mission has always been to make giving easier, more accessible and more enjoyable for people who want to help the charities and causes they care about. The everydayhero and Eventbrite collaboration is the next step in this journey, as it will empower thousands of event organisers to seamlessly offer online peer-to-peer fundraising as part of their event for one or more nonprofit beneficiaries. This will mean that event participants can create an everydayhero fundraising page as part of their event registration and immediately begin collecting donations from friends and family.

“As a key partner to some major Australian charities events, integrating event registration and fundraising makes perfect sense to us,” said John O’Donnell, managing director at everydayhero AU/NZ.

“As a result, charities will benefit from more awareness around their events, and supporters acquisition, a key point for most non-profits, will be facilitated,” he said.

Phil Silverstone, general manager Australia at Eventbrite, said, “Events are a fantastic way to contribute good causes, and Eventbrite is seeing continuous growth in the number of Aussies looking to support charitable events. The integration with everydayhero will allow our customers to provide their attendees with a seamless way to donate to good causes and better support fundraising efforts of organisations driving positive social initiatives.”