Rich in diversity, culture and fantastic food, Singapore is fast-becoming a destination of choice for the MICE industry and it’s not hard to see why. The South-east Asian hub has a little bit of something for everyone; from ultra-hip bars and humble hawker stalls, to unique cultural precincts such as Little India and Chinatown. Read on for our top 5 reasons why you should add the Lion City onto your destination bucket list.
Meet where the world gathers to do business
As a gateway to the region, with extensive global trade and communications networks, access to the fast-evolving Asian region and marquee events across multiple industry sectors, Singapore provides MICE travellers with a multitude of opportunities to connect with leading business minds and be inspired to take their business to the next level.
A melting pot of cultures
Singapore is a unique melting pot of different cultures, influenced by Malay, Chinese, Indian and Eurasian cultures. Experience the rich tapestry of our cultural diversity of the past and present. This is where your passion for the creative arts and culture is made possible.
Exciting Group Tours
Need something a little offbeat to surprise your delegates? A host of quirky group tours have recently been launched to excite and delight those visiting the island state. Explore the city on board a vintage Vespa sidecar with Betel Box Asia; get your adrenaline pumping on a Fear Factor Experience by Monster Day Tours; or engage your taste buds and take part in a fun food experience with Crave! Singapore. The possibilities for group activities are truly endless.
Fantastic food and beverage
Pack your stretchy pants, because Singapore is a foodie’s dream. If you’re after a local experience, head out to one of the numerous Hawker Centres and tuck into favourites such as chilli crab, Hainanese chicken rice and char kway teow. For those looking for finer fare, Singapore is home to a number of Michelin-starred restaurants that are sure to impress your guests.
MICE ready
Singapore is one of the world’s safest cities, with strong MICE infrastructure and industry expertise. The multitude of experiences available also provides an authentic and memorable touch to events. This year alone, Singapore has secured a number of significant tradeshows, including the International Luxury Travel Mark Asia Pacific which looks to host around 1,400 delegates, and Campus Party, the world’s largest tech-based festival which is set to bring in around 1,000 visitors.
After-Hours on Orchard Road
Singapore’s famous Orchard Road precinct makes for a welcome escape following a day of meetings and seminars. The 2 km strip — comprised of upscale brands, lifestyle outlets and trendy boutiques — is the Lion City’s iconic destination for retail therapy. Aside from shopping, Orchard Road is also known for its world-class dining establishments such as Les Amis, a Michelin-star restaurant headed by Chef Sebastian Lepinoy.
World-class accommodation
From luxury stays to boutique accommodations, there are over 400 hotels in Singapore amounting to 64,000 rooms (and growing)! No matter your style or budget, there are a great range of accommodation options to suit your every need.
For more information visit www.visitsingapore.com/mice or get in touch with Meliana Halim, Manager Oceania, at meliana_halim@stb.gov.au or on (02) 9290 2888.
