In a strategic move to streamline operations, Canberra Convention Bureau has announced two key executive appointments.

The restructure sees existing team members Kimberley Wood and Kimberley Roberts-Salee appointed to head of sales and head of marketing respectively.

In her new role, Wood will utilise her more than 20 years of experience to guide the organisation’s sales effort both domestically and internationally.

“After a challenging year for our industry, I look forward to leading the Canberra Convention Bureau sales team in reconnecting with event organisers, rebuilding towards our pre-COVID targets, and continuing to attract events that drive innovation, knowledge and thought leadership from Australia and globally,” said Wood.

Roberts-Salee will guiding her marketing and communications team to position Canberra as world-class conferencing and events destination.

Beginning her career in Canada before moving to Australia, Roberts-Salee holds over 10 years of experience in the tourism and business events industry.

“As a proud Canberra ambassador, I’m thrilled to be able to work with our members and wider industry promoting our nation’s capital as a city of knowledge, culture and influence, and to build on positioning Canberra as a safe, accessible and inspiring destination for business events,” said Roberts-Salee.

Canberra Convention Bureau CEO Michael Matthews welcomed the changes to the team.

“Kimberley W. and Kimberley R-S. bring solid sales and marketing experience to the team and I am confident they will play an important role in our destination’s recovery,” he said.

“As the strategic restructure takes place, I would like to take the opportunity to thank the bureau’s outgoing general manager, Liz Bendeich, for her outstanding leadership and achievements throughout her 17 years with our organisation.

“We wish Liz continued success in the next step in her career.”