As Australia’s tourism recovery bounces back, The Morrison Government has announced it will invest an additional $60 million to bring back international visitors to the regions hardest hit by international border closures.
This investment will include:
- $15 million for Tourism Tropical North Queensland (TTNQ) to get tourists back to North Queensland and to promote the Great Barrier Reef.
- $45 million for Tourism Australia (TA) to undertake additional targeted activities to get international tourists back into key regional destinations heavily impacted by the loss of international tourism. From this, only $5 million will go towards extending Business Events Australia’s bid fund, which has helped win 57 events for Australia.
Since March 2020, the Australian Government has provided more than $20 billion in assistance to the tourism and hospitality sector, through JobKeeper, the Cash Flow Boost, and targeted sectoral programs including Business Events Grants.
Minister for Trade, Tourism and Investment Dan Tehan said the additional funding would complement the work already underway to strengthen our tourism recovery.
“Since our international borders fully reopened, Tourism Australia has been promoting Australia to the world through a $40 million international marketing campaign,” Minister Tehan said.
“This campaign is just the start of a long-term strategy to restart tourism to Australia, with further investment in tourism marketing campaigns internationally to come in the second half of the year.
“Our Government is working with the sector on a long-term strategy to grow the value of the visitor economy to $230 billion by 2030.”
Related stories
-
NSW Government “turbocharges” tourism and event recovery
-
Government invests $4.5 million in TNQ tourism projects
-
BECA pushes Government’s tourism strategy to go further
-
Inbound tourism showing signs of recovery
-
Queensland announces Interim Plan for tourism recovery
-
Virgin confirms $20 million Tourism Australia partnership
