V Energy Drink took their V Energy Club in a Can venue to both Sydney and Melbourne’s Future Music Festival over the weekend (March 10-11). The unique venue certainly draws crowds as it is powered by the people dancing inside.

V Energy Drink took their popular V Energy Club in a Can to both the Melbourne and Sydney Future Music Festival this month.

The V Energy Club in a Can concept is meant to combine all the best elements of a nightclub in a can. The venue was created, coordinated and installed by Sydney-based specialist marketing agency The Sound Campaign.

The energy of people dancing within the ‘Can’ power the audio and lighting levels. With room for four people per can, and a energy meter to detect output generated by the punter’s movements, a live feed between  two cans is set up to inspire dance offs around the country.  

Following rave reviews during its tour of Summadayze and Big Day Out music festivals, the V Energy Club in a Can returned to Sydney on Saturday March 10 following its success last year and launched for the first time this year in Melbourne the next day (March 11).

The stage is a festival favourite for the brand as they keep festival goers engaged with the promise of  new DJ lineups and a unique, interactive photo wall. Following rave reviews during its tour of Summadayze and Big Day Out, the V Energy Green Room again drew huge crowds during its final visit to Future Music Festival Sydney.

In contrast to typical festival stages, the V Energy Green Room is darkened and complemented by an electrifying laser light show. Inspired by the original underground dance club era, the V Energy Green Room is choreographed to the beat of Australia’s best DJ talent.

The V Energy Club in a Can concept returned to Sydney’s Future Music Fest for a second year and launched in Melbourne for the first time this weekend.

Adding to the experience, this year’s V Energy Green Room is decked out with the brand new V Energy Power Wall; an innovative technology that lets punters capture all their festival fun via a touch screen and inbuilt HD camera. By adding a mobile number to the V Energy Power Wall, festival goers receive a Facebook link to the photos of them and their mates.