Sense Events teamed up with PlayStation 3 to launch the latest in home entertainment -so what better place to celebrate the launch of PlayTV and ABC’s iView service than in an actual living room.

The press conference event, attended by media and celebraties was held at a private residence

At a press conference held at a private residence in Sydney, Sony Computer Entertainment Australia celebrated the arrival of two key milestones in the ongoing development of the PlayStation 3 system’s multimedia capabilities.

The event was attended by media and celebrities, including TV personality Grant Denyer, Video Hits presenter Fuzzy, Packed to the Rafters George Houvardas and acclaimed director of Cedar Boys Serhat Caradee.

Famous faces such as TV personality Grant Denyer, Video Hits presenter Fuzzy, Packed to the Rafters George Houvardas and acclaimed director of Cedar Boys Serhat Caradee were in attendance.

SENSE Event Group designed and produced the event from the ground up including stripping the house right back to a blank canvas. The house was then fitted out with designer furniture, artwork, faux walls and colourful furnishings to bring the PlayStation®3 brand to life.

“PlayStation 3 wanted to uniquely showcase their latest groundbreaking launch of PlayTV and ABC’s iView service. It was the perfect opportunity to deck out a fantastic house and really have some fun with the brand- and not a bad place to work for a few days either,” said the event’s executive producer, Mark Bennedick.

SENSE Event Group are a creative event production company quickly gaining an industry reputation for working with cutting-edge technology companies seeking innovative event concepts to match their product offerings.

For more information on SENSE Event Group click here