The Sydney Chapter of the International Special Events Society recently launched a new marketing campaign: The Gold Standard at a sold-out August networking event at the Museum of Contemporary Art.

The Gold Standard campaign aims to raise awareness of the professionalism and skill of ISES members amongst the whole event chain – from supplier through to end client.

The newly launched ISES Sydney Gold Standard Logo

The campaign emphasises the creativity, international links and importance of making connections throughout the special events industry. The new initiative is designed to be used only by ISES Sydney members on collateral and websites.

‘This campaign is all about helping our clients and peers identify event practitioners who deliver well-conceived, well-founded and impeccably executed multi-faceted events and who practice their profession at the highest level of integrity. It sets ISES members apart from their competitors,’ said Sydney chapter president, Jeremy Garling,

The August networking event – the first organised by almost an entirely new board, revealed a reinvigorated direction and vision for the Sydney Chapter.

The Gold Campaign logo is available for current ISES Sydney members by emailing sydney@ises.org.au

For more information on becoming an ISES member in your local chapter click here