GPJ Australia has been recognised as one of Australia and New Zealand’s most innovative companies in the Australian Financial Reviews’ (AFR) 2018 hot list.

The experiential marketing company ranked 55th on the overall list from over 1,000 nominated organisations across Australia and New Zealand.

The annual list, published annually by the AFR, is based on rigorous assessment process managed by consultancy firm Inventium in conjunction with a panel of industry expert judges.

Specifically, the judges look at how valuable the problem is that the innovation is solving, the quality and uniqueness of the solution, and the level of impact that the innovation has had. Inventium assesses internal elements such as innovation culture, strategy, resources and process, which demonstrate a sustainable and repeatable approach to innovation.

Caleb Bush, MD GPJ Australia, said: “It is increasingly clear that brands are not built on what they say or how they look, but on how they behave; and extraordinary experiences created at every touchpoint build deeper, longer lasting relationships.

“Customers want to see, touch, feel and experience a brand and it is through our strong focus on innovation-centric solutions and our culture of collaboration, exploration and bravery that we are able to provide the ultimate brand experiences.

I am exceptionally proud of the entire team as we are recognised as one of the most innovative businesses across ANZ.”

Dr Amantha Imber, CEO Inventium, said: “The field of entrants for the 2018 AFR Most Innovative Companies list is the highest quality we have seen in seven years of judging the list. Making the 2018 list is a massive achievement and signals that the organisation is not only producing highly impactful innovations, but also has a sustainable approach to growth.”

GPJ Australia was recently appointed to produce the Invictus Games, which will be held in Sydney this year.