ChapStick Australia is turning a variety of Aussie beaches this month into inflatable fun-ground brand experience as part of its national Summer Lovin’ tour.

ChapStick Australia has taken their Summer Lovin’ brand experience tour to beaches around Australia.

Designed to remind Australians that ChapStick is the ultimate summer beauty accessory, the events are being held to re-engage consumers and showcase Australia’s favourite lip balm.

Ikon BFF, Porter Novelli Sydney, Match Media and BBL Interactive have teamed with Pfizer Consumer Healthcare to bring the tour to fruition with a kick-off event held on Australia Day at Melbourne’s iconic St Kilda Beach.

The event saw a range of inflatables and an exclusive concert from The X Factor 2012 winner.

At last weekend’s Sydney stop, fans at Bondi Beach were treated to an exclusive concert from The X Factor 2012 winner, Samantha Jade.

Delivering a flawless performance including four songs from her debut album and the hit single “What You’ve Done To Me”, lucky tour-goers were also able to score a moment with the pint-sized pop star to grab a photo and an autograph.

“The aim of the Summer Lovin’ tour is to get ChapStick back in the hands of consumers and have the brand top of mind when choosing a lip balm,” said Alicen Clarke, ChapStick brand manager, Pfizer Consumer Healthcare.

“The fun, outdoor events remind consumers of the carefree, laid back attitude that comes along with the ChapStick brand and are also key to building engagement with our newly developed Facebook community, which is an important tool to assist in keeping our fans up-to-date with everything ChapStick.”

As part of the tour, thousands of inflatable lip chairs, lip cushions, branded iPhone cases and ChapStick lip balms will be handed out across the country.

ChapStick will continue the Summer Lovin’ tour in Brisbane, Adelaide and Perth this month.

Click below to watch more from Sydney’s Bondi Beach event below.