In an Australian first, digital marketing and media conference ad:tech has announced a 100 per cent crowd sourced line up for its 2014 program. 

The event, that will take place at Sydney Hilton on March 18-19, 2014, was completely designed by industry representatives through qualitative and quantitative research and by an industry advisory board.

dmg events has also announced that it will not be holding an ad:tech event in Melbourne next year.

ad:tech chair Iain McDonald said, “The 2014 ad:tech event has taken a new approach to its programming next year and has gone out to the industry to ask what they want to hear, then listened and built an event around what the market has asked for. This means that attendees are going to hear from industry’s finest around how to solve the challenges the sector regularly come up against and provide success stories around new technologies they want to know more about.

Alongside the improved program format, ad:tech 2014 also features a revamped interactive exhibition marketplace and convenient ticketing options.