Going up

Nature-based theming

Incorporating elements such as greenery, natural materials and ambient lighting evokes a sense of calm and connection with the outdoors. By integrating live plants into event spaces, organisers enhance aesthetics and support environmental sustainability.

Sponsored activities for delegates

Sponsors are aligning themselves with curated experiences such as crafting activities, educational workshops and cultural excursions that resonate with attendee interests. The people you meet and the conversations you have while painting can be more valuable and meaningful than those at a networking function.

Mindfulness at events

Conference producers are increasingly prioritising mindfulness as a core element of attendees’ experiences. Events are incorporating practices such as meditation sessions, yoga breaks and wellness workshops to promote mental well-being and enhance participant engagement. By offering these opportunities, organisers create environments that foster productivity and cater to holistic needs of attendees seeking balance amid busy schedules.

Using AI to do the boring stuff

Artificial intelligence (AI) is revolutionising event management by automating the boring stuff. From using AI to write high-level transcripts of meeting minutes, to AI-driven personalised recommendations and real-time attendee assistance, technology is helpful – even if it still needs some babysitting. Its use allows organisers to focus on strategic aspects of event planning.

Going down

Excessively long breaks

Attendees value efficient use of their time and expect event agendas to be structured to maximise productivity and engagement. Lengthy breaks can disrupt momentum (“I’ll just nick back to my room!”) leading to decreased energy and interest among participants. Event organisers are recognising the importance of balanced scheduling that includes adequate breaks for networking and refreshment without unnecessarily prolonging downtime.

Virtual and hybrid meetings

Attendees and organisers are preferring in-person interactions that facilitate genuine networking, collaboration and engagement. Virtual and hybrid meetings, while offering convenience and accessibility, often lack the interpersonal dynamics, serendipity and magic of face-to-face events.

Greenwashing

There is significant decline in tolerance for greenwashing in the events industry. Attendees and organisers are increasingly vigilant about environmental claims that lack substance or authenticity. There is growing demand for genuine sustainability practices such as reducing waste, using eco-friendly materials and incorporating sustainable event practices throughout the lifecycle of an event.

Merchandise overload

Attendees are increasingly mindful of environmental impact and wary of accumulating unnecessary items. Organisers are moving away from distributing excessive promotional merchandise and opting for thoughtful, practical and sustainable giveaways.