Software company Entegy is at the forefront of data-driven events. Its innovative platform is enabling organisers and hosts to make quick decisions onsite so everything runs seamlessly.
The future of events is about agility
“In the past, organisers just managed event logistics and it was left to people to solve their own problems onsite on the day,” says Hotchin.
“Badges were pre-printed and everything was locked in place before doors opened. A lot of the time, the only reliable live data stakeholders could access was in their notebooks.
“These days, event attendees and exhibitors are way more demanding, and so they should be. They want to know what’s going on around the ground, in real time, with true confidence in the data to drive nimble decisions and ensure optimised ROI.
“This means the key to delivering the best event experience is the agility to provide live, trustworthy data that’s easily accessible at all times – that’s all about the technology platform you choose.”
A one-of-a-kind, Australian-made solution
The Entegy platform that Hotchin and his partner, Ian Apuli, have created and finetuned over time does exactly that, and a lot more, with a degree of simplicity and integration that is unrivalled in the industry.
“Unfortunately, some of the legacy event tech systems used by our competitors struggle to keep up with the demands of complex, multi-database solutions that don’t talk or sync with each other, which leads to unreliable live data onsite and a bad experience,” says Hotchin.
“This is why we created Entegy – a fully integrated platform everyone loves using. At its heart, it has trustworthy data stakeholders can rely on to continually enhance the event experience they deliver and ROI they achieve.”
International growth and new release on the way
Reflecting on the year ahead, Hotchin says the next chapter of this Australian success story involves an exciting update to the platform.
“After a couple of years of consolidation, we used the time the industry slowed down during COVID-19 to strategise the future,” he says.
“It’s been an amazing year of growth. We’ve expanded our team in Europe and North America, while preparing for our biggest event software release in early 2024.
“It’s a full platform update. We’ve made wholesale changes and reimagined our peripheral applications, with renewed focus on becoming a one-of-a-kind, complete event management system to complement our powerful marketing and onsite tools, with full integration and next-gen simplicity.
“The new features in 2024 include display screens, insightful reporting, a combined event app, new kiosk, exhibitor portals, website builder, new registration and many life improvement features such as wizards.”
You can check out a free demo of the current Entegy platform at entegy.com.au.
This story appears in the Autumn issue of Spice magazine, as part of our annual Hot Seat feature, which shines a spotlight on the MICE industry’s movers and shakers, and outlines what’s in store for the next 12 months.
