By James Wilkinson
Pan Pacific Hotels Group (PPHG) is rebranding its three Australian properties to Pan Pacific and Parkroyal in a strategic move for the Singapore-based company.
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Speaking exclusively to SpiceNews at the Australia New Zealand Pacific Hotel Investment Conference (ANZPHIC) in Sydney this morning (Jul 9), PPHG CEO Patrick Imbardelli said Crowne Plaza Darling Harbour and Crowne Plaza Parramatta would be re-branded to Parkroyal in November 2010, while Sheraton Perth would be re-branded Pan Pacific in January 2010.
The move represents the return of the Parkroyal brand to the Australian market, something Australian expatriate Imbardelli said he is proud about.
To view the interview, click on the image above.
