By James Wilkinson

Accor Hospitality is not showing any signs of letting its rivals catch it in the MICE sector and has announced a new incentive for group bookings at Novotel hotels and a special offer at Sofitel.

The group’s leading MICE brand Novotel is placing a $60,000 credit up for grabs, with every booking over $10,000 between now and December 30, 2009, going into the draw to win.

Accor’s luxury brand Sofitel has a number ‘NINE’ themed meeting, incentive, conference and event offer in the market, which features a range of freebies for bookings with a minimum spend of $29,999.

Those who book the Sofitel’s ‘year of the NINES’ offer will receive nine complimentary room upgrades, a Sofitel dinner for up to nine people, a 9 per cent reduction on audio visual services, 9 per cent off room hire; and a special 9 per cent reduction on food and beverage. The offer is valid until May 17.

Accor business development manager – MICE, Nick Clarke, spoke with Spice News at AIME about new incentives and the current state of the market. To watch the interview, click on the image above.