Tourism Australia has released a new video as part of its It’s Our Best Shot For Events initiative, to encourage the community to support the business events industry by getting vaccinated against COVID-19.

The 30-second video, which went live on Tourism Australia’s corporate website last week, features industry across Australia encouraging viewers to get the shot.

The video is the latest addition to a number of vaccination initiatives that tourism and business event sectors in Australia have already launched, including BECA’s #GiveBEaShot initiative.

With thousands of businesses and communities suffering from the serious economic impact of COVID-19, the call-to-arms video aims to support the tourism and events industries and give people greater confidence to resume business events.

Tourism Australia is encouraging the industry to download the toolkit to access new assets including an email signature, Zoom background, and more to help spread the message.