In response to the events industry’s evolving technology needs, event tech company Sprintr has undergone a refresh and repositioning of its brand and business, unveiling a new website, tagline, and expanded service offering.

Over the last two year, many event professionals have had to change the way they engage and think about event technology. To best support its clients, Sprintr director of business and innovation, Chris Schlueter, said his team has found the best hybrid and digital event tech from around the globe and gained a thorough understanding of the new innovative solutions to implement locally.

“Event technology has seen unprecedented growth and our team has worked hard to forge collaborations and gain knowledge to bring the right solutions to our clients,” Schlueter said.

Originally born from an idea to transform delegate registration into a simple and easy process, Sprintr has undergone a transition over the past two years, which involved examining the business, reassessing its strategic plan and adapting to industry needs.

“We’re pleased to announce our new solutions include registration, attendee engagement, virtual events, and data and insights. We’ve partnered with the likes of EventsAIR and ExpoPlatform to bring our clients the best of the best,” Schlueter said.

“Sprintr’s new tagline, ‘Curators of great event tech’ encompasses our new direction. We will broker the connection between client and technology, and then help our clients implement it so they can get their event up and running quickly.”

To support the new business direction, Sprintr has welcomed Andrew Crook as marketing and communications manager, and Mitch Gaal as business development manager, to work alongside Schlueter and production manager Rowena Bale.