The two organisations signed a memorandum of understanding at BEIA’s flagship tradeshow, MEETINGS 2024, in Rotorua, New Zealand, on Thursday, 20 June.

The strategic partnership is designed to enhance global competitiveness and sustainability for the events industry in both nations, with collaboration, relationship building and resilience at its core.

By combining resources and expertise, PCOA and BEIA will provide enhanced support to their members, fostering innovation and excellence in event planning and execution.

The memorandum of understanding will facilitate knowledge sharing and the development of high professional standards.

“By working together, we can harness our collective strengths to create a more dynamic and resilient business events sector,” says PCOA president Barry Neame (pictured, above left).

“Our members will benefit from increased opportunities for professional development and collaboration, ultimately enhancing the quality and impact of events across our regions.”

BEIA chief executive Lisa Hopkins (pictured, above right) says the agreement is testament to the strong relationship between the two organisations.

“We recognise the immense potential that lies in our collaboration, and we are excited to embark on this journey together,” she says.

“Our shared goal is to support our members, business partners and suppliers, and showcase the exceptional capabilities of the business events industry in Australia and New Zealand.

“Both our organisations are encouraging new approaches and creative solutions. It is exciting to be sharing knowledge and ideas for our mutual success.”

The memorandum of understanding lays a platform for a range of collaborative initiatives, including advocacy and educational programs designed to address the evolving needs of the business events industry.