Melbourne Convention and Exhibition Centre (MCEC) has released the first in a new series of videos, showcasing its experts and creators.
Developed together with Melbourne video production agency Monster and Bear, the videos go behind the scenes with an MCEC team member in each instalment to find out more about their innovative work.
The first episode features MCEC sustainability manager Samantha Ferrier who takes viewers behind MCEC’s ambitious five-year sustainability strategy, which has committed to minimising environmental impact and creating actionable solutions for generating substantial industry change.
Ferrier has led several successful waste reduction and recycling initiatives at MCEC, including a commitment to eliminate unnecessary single-use plastics by 2025 and to divert 90 percent of waste from landfills by 2028.
Other videos in the series feature MCEC digital event manager Mark Higgins and executive pastry chef Alessandro Bartesaghi showcasing their expertise. More videos will be released throughout the year, as part of a multi-channel marketing campaign supporting MCEC’s wider ‘home of the unconventional‘ brand campaign.