An approved body from Business Events Industry Aotearoa (BEIA), the PCO Group plays a critical role in ensuring New Zealand’s conference and event management industry maintains its reputation for excellence, reliability and ethical practices.

With more than 20 years’ experience at Conference Innovators, Cook has been a driving force behind the company’s growth and success, fostering a collaborative and innovative culture that ensures the delivery of exceptional events.

“It is a privilege to step into the role of chair for the BEIA PCO Group, representing a network of professionals who uphold the highest standards in the conference and event management industry,” she says.

“This group is a cornerstone of our sector, ensuring every conference, event and meeting is managed with excellence, reliability and trust.”

Cook has also expressed gratitude to outgoing chair Arna Wahl-Davies for her leadership during the past four-and-a-half years.

BEIA chief executive Lisa Hopkins has highlighted the high standards required for membership in the Approved PCO Group.

“The 16 companies accredited to the BEIA-Approved PCO Group are qualified to handle the most complex domestic and international association conferences,” she says.

“Not only are BEIA-Approved PCOs required to meet strict criteria on an annual basis, they are bound by a code of ethics, rules and responsibilities determined by BEIA.”

Cook explains the guarantee that comes from working with an accredited PCO.

“For clients, suppliers and stakeholders, working with a BEIA-Approved PCO gives peace of mind and assurance of a high-quality experience,” she says.