With more than 30 years’ expertise in corporate travel and events, Sargent brings a wealth of experience to the company.

In her previous role as director of CWT Meetings & Events, Sargent established herself as a collaborative leader, an advocate for the MICE industry, and an active board member for organisations including SITE Australia/NZ.

“Michelle’s visionary approach and unmatched expertise make her the perfect fit to drive forward Events Beyond,” says Tim Lane, CEO of Travel Beyond Group.

“Her leadership will enhance our service delivery and strengthen our position as a leader in Australia’s meetings and events sector.”

As managing director at Events Beyond, Sargent will focus on driving growth, diversifying service offerings and strengthening client and supplier relationships.

“Joining an agile and passionate organisation such as Travel Beyond Group is exciting,” she says. “The company’s commitment to exceptional service standards is unparalleled, and I’m thrilled to lead one of its dynamic business units, working with a team that shares my dedication to delivering extraordinary experiences.”

Catch Michelle Sargent speaking as part of the panel session, “Get noticed! Best practice for events marketing and social media strategy”, with Thomas Staunton, CEO, Sold Out Events, at the AIME Ideas Academy presented by Spice at AIME 2025 at Melbourne Convention and Exhibition Centre on 12 February. In the session, the duo will share wisdom on creating experiences that matter and maximising reach.