New Zealand’s premier annual business events showcase, MEETINGS, has achieved remarkable milestones this year, setting new records for the anticipated economic impact generated by the event.

The results of a post-MEETINGS buyer survey conducted by Business Events Industry Aotearoa (BEIA) reveal a projection of NZD$157 million in business value expected to be generated over the next five years. This represents a significant upswing from the outcomes achieved in 2022, highlighting the event’s growing influence and impact on the country’s business landscape.

BEIA chief executive, Lisa Hopkins, has attributed the achievement to a number of factors that make New Zealand a desirable destination for events, such as world-class new infrastructure, increased international connectivity, and diverse regional offerings.

“In a month’s time, BEIA will be hosting New Zealand’s inaugural Business Events Week, starting with BEIA’s annual conference in Marlborough on 18 September. The week is designed to elevate the importance of business events to New Zealand,” Hopkins said.

“Business events are more than just economic contributors, they also heavily influence positive outcomes for society, communities, and create long-term legacies. The week will feature several different forums as we work with influencers to consider the broader role of business events.”

With the impending opening of the New Zealand International Convention Centre (NZICC) in Auckland in 2025, coupled with the recent inauguration of two new convention centres in Christchurch and Wellington, the momentum for future business bookings is already robust.

“We are securing strong advance bookings for the next five years. That means more doctors, scientists, technology experts, and innovative industry leaders coming to our shores to meet, bringing their global knowledge and collaborating with our experts,” Hopkins said.

“Not only are conference delegates stimulating the economy, but they are also supporting our culture, our environment, and our society. Local retailers, accommodation and hospitality providers, educational institutions, and communities all feel the boost when a conference is in town.”

The 2023 edition of Business Events Industry Aotearoa’s MEETINGS, held in Wellington, made history as the largest iteration in its 27-year journey. Featuring 224 exhibition stands representing 19 regions, and drawing over 400 buyers, including 100 from Australia and 10 from international markets, the event showcased the resounding industry appeal.

As anticipation mounts for Business Events Week, scheduled from September 18 to 22, the discourse on the sector’s future legacies and opportunities gains momentum. The week’s itinerary encompasses the BEIA Conference in Marlborough, a Policy Forum in Wellington, the Tourism New Zealand Business Events National Awards, and a Business Forum in Auckland. Supported by Tourism New Zealand, an assembly of global business events luminaries and international strategists will join local professionals to chart the trajectory of the sector.

Registrations for the BEIA 2023 Conference, scheduled from September 18 to 20 in Blenheim, Marlborough, are now open.