The “Positive Impact of Business Events Report” provides an overview of the significant value business events deliver to the state, including to its economy, community engagement, education, trade and investment.

The report features case studies from business events in Melbourne during the past decade and demonstrates how these events have contributed to the Victorian economy and left enduring legacies.

“Business events are invaluable to Victoria – from the strengthening of leadership and international partnerships of the Asia Pacific Offshore Wind & Green Hydrogen Summit in 2023, to the community engagement of the 2024 Lions International Convention, and the lasting legacy and impact of the 20th International AIDS Conference,” says Julia Swanson, chief executive officer, Melbourne Convention Bureau.

“This report includes multiple case studies outlining what Melbourne Convention Bureau has achieved and the immense value business events have brought to the Victorian community, to the economy, to education, trade and investment.”

The “Positive Impacts of Business Events Report” also outlines how business events act as a platform for knowledge exchange, innovation and networking opportunities, and advance industry growth, drive technological advancements and enhance skill development across multiple sectors.

These events then stimulate collaboration and lead to sustainable development outcomes.

During the past 10 years, Melbourne Convention Bureau has delivered 1620 business events and $2.34 billion in economic contribution, bringing 610,000 delegates to Victoria who have booked 1.3 million hotel room nights.

Additionally, business events generate employment opportunities in event planning, hospitality, transportation and local services, with an estimated 29,000 jobs having been created by Melbourne Convention Bureau’s business events during the past decade.

Photo at top: iStock/denizunlusu.