LED technology has become the go-to choice for high-profile events, offering visual impact that surpasses traditional projection, and new LED screen designs are set to change how modern events look and feel.
Serving as both a screen and stage set, modern LED screens provide event and media designers with an entirely new canvas to captivate audiences.
LED screens have traditionally been a two-dimensional product, however Scene Change Sydney is adding a new look and feel to events with two progressive LED designs.
Curved LED has previously been limited in its application, but the company’s new LED boasts a range of applications for events, activations and TV production.
Scene Change Sydney’s newly stocked ROE Topaz Curved LED panels can be adjusted with single-degree accuracy into any curve up to 30 degrees. This allows for convex and concave shapes, even within the same 500mm panel.
Event designers seeking greater flexibility and inspiration have noticed the rise of curved LED in international events such as the main stage at Coachella. Scene Change’s new LED is an indoor version of that product.
“We want to help Australian clients keep up with global visual design trends,” says Scene Change project manager Anthony Pellizzari.
“It’s not for every show, but we work with a lot of event producers whose brief is to show audiences something they’ve never seen before.
“We’re thinking of LED in every axis. We want to bring the wildest creative ideas to reality.”
Scene Change Sydney has also invested in ROE Visual’s Vanish transparent LED, a product that allows striking visual effects.
The audience can see performers and stage elements behind until images are displayed, adding an element of surprise, depth to set designs and exciting reveals.
The first show for Scene Change’s Topaz and Vanish LED was November’s 2024 ARIA Awards at the Hordern Pavilion, produced by Second Sunday Events.
“We’re doing a lot more work in broadcast production now,” says Pellizzari.
“Clients are always looking for something new. Then those broadcast looks become inspiration for corporate awards nights and product launches.”
Pellizzari has media tips for clients who are new to using LED for events.
“Hiring a graphic designer or media producer with LED experience is essential,” he says.
“LED is a much wider image than a projection screen so the standard format PowerPoint or video images can look underwhelming.
“The tech crew onsite can fill up the rest of the screen with background pixels, but it has nowhere near the impact of media designed to use the whole screen.”
Pellizzari advises clients to go bright and colourful with media; the advantage of LED is its vivid impact.
“Sometimes clients give us traditional PowerPoint graphics that look at home in a different medium, but on LED it just has no impact,” he says.
“Going bolder and brighter gets the most impact for your investment in LED.”
Photo at top: 2024 ARIA Awards, by Jordan Munns.
