Destination Gold Coast has launched the next phase of its business events strategy to position the city as a hub for innovation with the release of its new e-book The Imagination Collective at the Asia-Pacific Incentives & Meetings Event (AIME) 2023 this week.
The inaugural version of the free e-book features a collection of stories about the people, industries and innovations in the city, highlighting its top business leaders, entrepreneurs, academics and industry experts that can be leveraged to attract more business events.
“The book is not only a collection of stories about the knowledge, innovation and creativity growing in our city but celebrates many of the Gold Coast’s most famous and beloved destinations,” Destination Gold Coast head of business events Selina Sinclair said.
“The Imagination Collective beautifully depicts the scenery and enviable lifestyle that the Gold Coast has to offer with a collection of images of the beaches, waterways and landscapes that sets the perfect stage for any meeting, conference, exhibition or incentive group.
“It’s this integrated offering that makes the Gold Coast one of the fastest growing regions in the world and is driving demand for companies looking for a deeper connection to people and place.”
The initiative follows the launch of the revitalised Gold Coast ambassador’s program, BE Connected Gold Coast, which includes leaders from the valuable academic and scientific world, in addition to a new generation of industry leaders, thought leaders and game changers who are driving change, growing their industries, and helping to move the city forward.
