Crown Plaza “reimagines” meetings and events

The hotel group has partnered with Business Events Australia to bring businesses back together in reimagined ways.

Crowne Plaza Hotels and Resorts has joined forces with Business Events Australia to bring businesses back together with reimagined meetings and events.

With reasons for holding in-person meetings and events in a post-pandemic environment being realigned, the hotel group says there is an opportunity to deliver them in a reimagined way, where they facilitate connection and creativity.

Developed through Business Events Australia’s Boost Program, the hotel group has released a new video to inspire the business events industry to think about the way they meet in the future.

The video showcases Crowne Plaza’s creative event programming that offers energising breakouts, exclusive offsite gatherings, and fresh food and beverage options, alongside its modern and tech-forward hotels around Australia.

While current lockdowns and border restrictions have greatly challenged the industry, IHG Hotels and Resorts head of commercial, Japan, Australasia and Pacific, Dean Jones said that feedback suggests there is even stronger desire than before for people to come together.

“In fact, rather than cancelling, many business events that were booked prior to lockdowns have chosen to reschedule to either later this year or to 2022, as the reasons to meet remain just as relevant and compelling,” Jones said.

“In a post-pandemic world, we are resetting the stage for creative collaboration in Australia.”

A leading expert in producing memorable events, Crowne Plaza has also established itself in the hybrid events space, launching Crowne Plaza Connections earlier this year to deliver a hybrid meeting solution that incorporates a range of different meeting platforms and audio-visual solutions. With the ability to connect 12 different Crown Plaza hotels, it has offered a solution to those whose plans to gather in one location are affected.

The hotel group recently opened four new properties, including Hobart, Adelaide, Darling Harbour, and Sydney’s Burwood, and renovated four others in Coogee Beach, Melbourne, Hawkesbury Valley, and Terrigal Beach.

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