The launch of CTM Meetings & Events is designed to help businesses manage demand for meetings and corporate events as an extension of corporate travel programs, giving them greater value from their travel budget.

Business meetings and corporate events are a growing segment of business travel. CTM’s 2024 Global Customer Survey found 90 per cent of respondents expect to travel the same amount or more for customer meetings in the coming year, while 85 per cent expect to travel the same or more for internal meetings, and 84 per cent for conferences and tradeshows.

“People prefer to engage in person, and online conversations or calls can only achieve so much – often creating an invisible barrier to genuine connection,” says Nicole Kolotas, general manager, CTM Meetings & Events Australia and New Zealand.

“Our customers’ feedback shows the thing they love most about travelling for business is the opportunity for collaboration. 

“It’s often the incidental moments at live events that strengthen business relationships – the conversation sparked by the previous session’s speaker or the casual brainstorming over a shared meal.”

The survey also revealed that when it comes to business events, CTM’s Australian and New Zealand customers put the most value on ease of travel, competitive pricing and cutting-edge technology.

CTM Meetings & Events specialises in designing strategic corporate event experiences. It aims to deliver long-lasting results for businesses through improved budget control and visibility, enhanced operating efficiencies, and heightened attendee experiences to maximise ROI.

“Now with a stronger integration with CTM’s corporate account management teams, we’re in a great position to deliver these experiences to businesses, leveraging CTM’s buying power, supplier relationships and proprietary technology,” says Kolotas.

The decision to rebrand reflects CTM’s commitment to evolving its services to meet the changes in the travel landscape and customer expectations.

CTM sees an increased opportunity for businesses to drive savings, efficiencies and duty of care through a more strategic, integrated approach to managing corporate and event travel.

“Business travel is evolving, and we’re thrilled to be evolving with it,” says Kolotas.

“We are passionate about delivering highly creative and strategic corporate events that deliver results for businesses of all sizes.

“Our rebrand is all about making the journey smoother and more rewarding for our customers.”