Queensland’s Sunshine Coast has made inroads into the Asian market with the establishment of a Singapore office.

Headed up by the newly appointed director of international marketing, Rachel Meyer, the new office aims to expand the Sunshine Coast’s presence in Asia, Australia’s fastest growing source of inbound business.

Meyer has over two decades of experience in the international tourism sphere, along with extensive local knowledge. She has previously worked with groups such as Kintetsu and Japan Airlines, Virgin Blue, Tourism NSW, Peppers Retreats and Resorts and has also lectured at the University of the Sunshine Coast.

Visit Sunshine Coast CEA Simon Latchford said,“While the Australian, New Zealand and ‘traditional’ inbound markets will remain our priority, the appointment of Rachel Meyer to a position based in Singapore highlights the potential of Asia for growth to the region. With the expansion of Sunshine Coast Airport confirmed and the interest shown by international airlines in the region, it is important that we raise the profile of the Sunshine Coast in Asia’s key markets.”