South African Tourism, the custodian of Indaba, is partnering up with luxury consumer show We Are Africa to launch Two Shows One Africa.

South African Tourism ceo Thulani Nzima said, “The concept of Two Shows One Africa is one of the most significant developments in African tourism ever. It’s the natural outcome of a meeting of minds, and of the passion both organisations share for tourism growth to Africa. It’s underpinned by our mutual commitment to add value to all exhibitors, and indeed to the entire travel and tourism ecosystem on the continent. It will ensure that select international buyers who come to do business at either trade show, get maximum return from both.”

A recent announcement that Indaba will be a three-day trade show brings it in line with global trends and best practice, respecting the busy schedules of both buyers and exhibitors. The inclusion of two exciting new meeting zones at Indaba; new Two Shows One Africa combined digital platforms to facilitate seamless meetings; the addition of a premium exhibitor lounge; and of course a compelling invitation to all African destinations to exhibit at Indaba, Two Shows One Africa is now solidly entrenched as the continent’s premier tourism week invitation to the world.

Where Indaba has represented the fabric of the Southern African travel trade and the breadth of the tourism sector for nearly 30 years, We Are Africa is a tight, exclusive community for niche, high-end luxury products who exhibit by invitation-only.

We Are Africa takes place at the Cape Town Stadium from May 5 to 8. For more information, visit www.weareafricatravel.com

Indaba 2014 takes place at the Durban International Convention Centre from May 10 to 12. For more information, visit www.indaba-southafrica.co.za