InterContinental Hotels Group (IHG) has launched IHG Business Rewards, a new segment of the company’s loyalty program, IHG Rewards Club.
IHG Business Rewards is a new, global business bookings programme offering rewards on all qualified business bookings for guest rooms, meetings and all events booked at over 4,700 IHG hotels worldwide.
Devised for bookers – members who book accommodation, meetings and events for others – IHG Business Rewards will reward members with IHG Rewards Club points for their B2B business, in a single global programme. This allows all IHG bookers to have a seamless experience when booking anywhere in the world at participating IHG hotels.
IHG Business Rewards members will now see all earned points from booking and staying appear in one account, so the same membership card for IHG Rewards Club and IHG Business Rewards will be used to book and stay at all participating IHG hotels. Managing multiple accounts is a thing of the past, making it easier to earn than ever before.
IHG Business Rewards members will earn reward points for every booking, whether reserving a guestroom or a large conference on behalf of someone else, there is no booking threshold and no minimum qualifying spend.
All IHG Business Rewards bookings will also count towards achieving IHG Rewards Club Gold or Platinum tier status, when the same member books and stays at an IHG hotel.
“IHG Business Rewards is our way of saying thank you to our members for placing their on-going business with us, and rewarding them for their loyalty,” said IHG’s SVP Customer Loyalty Marketing, Susanna Freer Epstein.
“By combining our regional business loyalty programmes into one, we are giving our members a smoother, more personal experience by leveraging the existing IHG Rewards Club loyalty platform and infrastructure, points engine and redemption partners.”
Once members start earning points with IHG Business Rewards, they will have access to all of the redemption options available in the IHG Rewards Club global catalogue. From hotel stays, air travel and electronic goods, to brand name merchandise and restaurant vouchers. Regular special offers and promotions will also be available exclusively to IHG Business Reward members.
