EVENT Hospitality & Entertainment Limited has this week entered into an agreement to manage The Victoria Hotel on Little Collins Street.

The property is a Schwartz Family Company property and is currently branded as ibis Styles Melbourne.

From 01 February, EVENT will take the reigns and manage the hotel alongside its current stable of properties which includes the QT, Rydges and Atura brands.

“The Victoria Hotel has played a crucial role in Melbourne’s tourism development over the past 130 years and its combination of prime city location and warm hospitality has made it one of the city’s most popular hotels, particularly for visitors from country Victoria and NSW,” said Dr Jerry Schwartz.

“We are excited to appoint EVENT to run this hotel given our long-standing and successful relationship with them across a number of other properties they manage for us.”

EVENT Hospitality director Norman Arundel said he was delighted to add the Melbourne icon to its portfolio.

“Like the Capitol Square Hotel in Sydney, we operate a number of hotels which are not under one of our group brands, as such and in light of the hotel’s deep history we will adopt its original branding as The Victoria Hotel.”