Corporate events management agency, cievents, has this week bolstered its leadership team in a bid to gain a larger slice of the ever-growing Asian market.

“The Asian market represents a huge growth area for us. As demand for our services in the area grew, we identified this as a key opportunity to offer Senior Leadership support, providing clients in the region with our best practice, world class event management”, commented Natalie Simmons, global general manager, cievents.

Demand for events services within Asia continues to rise with the Association of Australian Convention Bureaux reporting that 30% of international business events delegates are from Asia.

Consultancy group Deloitte also identified that more than 60 per cent of the world’s population will call Asia home by 2030, creating greater further growth opportunities.

New to the leadership team is Carly Lewis, who has recently stepped into the role of Director of Sales, responsible for developing long-term relationships with customers and overseeing sales internationally.

Ms Lewis’ global career began in New York, and has since worked or travelled in more than 30 countries, ensuring a solid understanding of the needs of clients from around the world.

Livia Carrier was also appointed as General Manager of Hong Kong. Ms Carrier brings to the table more than 15 years’ event management experience and has worked with many of cievents flagship clients during her seven-year tenure with cievents.

Cievents currently has offices in New York, Australia, Auckland, Hong Kong, London, and Birmingham.