Sydney’s convention bureau, Business Events Sydney (BESydney), said the announcement of daily flights from Delhi to Sydney was a huge coup for the  city.

Air India will fly the new route, which will deliver a daily triangulated service from India’s second largest city to Australia via Sydney (and Melbourne alternately). Services are expected to commence on 29 August 2013.

 “Accessibility is a lynch pin in our success as a business events destination,” said Lyn Lewis Smith, CEO of BESydney. “We applaud Destination NSW, Sydney Airport and Tourism Australia for their efforts to secure this new route and for acknowledging the importance of accessibility for the valuable Indian market.

“BESydney and the wider local business events industry have eagerly awaited this announcement. We’ve long identified the potential of the Indian business event market, but have struggled to support our clients with seamless travel options.

“I have no doubt that today’s news will aid our efforts to welcome more Indian corporate incentive events to our inspirational and aspirational city.

“The news of improved accessibility for Indian delegates is also wonderful news for our association clients. Sydney’s ability to attract delegates from the Asia-Pacific region continues to be an important and strategic benefit for international associations hosting their events in our city. We look forward to seeing more Indian delegates join the conversation and collaborate at international association events in our harbour city!”

Destination NSW appointed its first Indian in-market representative in June 2012. Paramjit Bawa is based in Mumbai and represents both Destination NSW and BESydney.