Budget cuts $100m+ from Destination NSW 

Event and tourism agency budget cuts will ‘make it harder to market Sydney’.

The NSW government agency tasked with promoting the State, events and tourism has had its budget cut from $382 million last year to $273 million this year.

Destination NSW works with agencies to secure major international conventions, incentive travel programs and other initiatives for Sydney and regional areas. 

As part of a range of cuts across the NSW Budget, Destination NSW will have $109 million less to spend on events and promotions.

The Tourism & Transport Forum (TTF) Australia expressed disappointment in the NSW Government’s decision to cut funding for the state’s destination agency but welcomed extra support for arts, culture and public transport.

TTF CEO, Margy Osmond, said the funding cut was concerning and could impact the recovery of Australia’s international visitor economy.

“Reduced funding for marketing at Destination NSW will make it harder to market Sydney and regional NSW as a travel destination, potentially meaning fewer visitors from across Australia and overseas,” Ms Osmond said.

“We’re facing one of the most competitive global tourism markets we have ever seen and with other states maintaining their funding for tourism marketing agencies, NSW risks falling behind.”

While the government committed to continual support for major events like VIVID and Mardi Gras, the fate of some others may be unknown.

Tourism Minister, John Graham, said the government has committed to some festivals and venues, investing $31.2 million this year for some music programs and establishing Sound NSW.

“The NSW Government is delivering on its election commitment to save the Powerhouse Museum in Ultimo, committing $250 million for a heritage revitalisation,” he said.

“An additional $5.5 million will fund improvement works and technology upgrades at the Sydney Opera House.”

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