Brisbane’s events sector “poised to thrive” following Pop-Up

After a year of uncertainty, the event's success has brought confidence and optimism to the city's events market.

The success of the recent 10th annual ‘Brisbane Pop-Up’ event has indicated that confidence and optimism is returning to Brisbane’s events sector.

Held at Fortitude Music Hall, this year’s industry event connected businesses and showcased the best of Brisbane’s events industry to more than 170 event planners and buyers, and 55 exhibitors from the city’s hotels, venues, and service providers.

Following a year of turbulence and uncertainty, Lord Mayor of Brisbane Adrian Schrinner said industry interest in this year’s event was a good indicator the city’s event market was poised to thrive.

“There’s a rising feeling of optimism in Brisbane, and we’re on our way to being well and truly open for business in the events space,” Cr Schrinner said.

“This year’s Pop-Up was about restoring confidence in event planners and giving them the opportunity to see how it can be done, then connecting them with the suppliers who are ready for business again,” said he said.

Given the economic downturn in the events sector last year, Cr Schrinner said much of the industry spent this time developing new products and services, and that participating in Pop-Up was the perfect opportunity to unveil these new offerings.

“Brisbane Pop-Up was the perfect opportunity to bring the industry back together and provide the local events industry with a much-needed boost.”

Brisbane Economic Development Agency (BEDA), will continue to deliver signature events like Brisbane Pop-Up to help drive small business growth as the local economy continues to recover.

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