Are you confused about the Pokémon Go trend? Read on for an explanation.

Pokémon Go is a free-to-play location-based augmented reality mobile game, developed by Niantic and published by The Pokémon Company as part of the Pokémon franchise. It was released worldwide in July 2016 for iOS and Android devices.

The game allows players to capture, battle, and train virtual Pokémon who appear throughout the real world. It makes use of GPS and the camera of compatible devices. Although the game is free-to-play, it supports in-app purchases of additional gameplay items. An optional companion Bluetooth wearable device, the Pokémon Go Plus, is planned for future release and will alert users when Pokémon are nearby. It can be viewed as an emerging massively multiplayer online role-playing game (MMORPG) although the social elements are not directly internal in the game.

Want to play? Here is a link to the Pokémon Go site.

For more information about the impact of this game on business owners, click here.